{"id":318,"date":"2025-03-18T18:18:02","date_gmt":"2025-03-18T17:18:02","guid":{"rendered":"https:\/\/www.renneo-campus-dev.fr\/noemie\/?page_id=318"},"modified":"2025-03-19T16:17:51","modified_gmt":"2025-03-19T15:17:51","slug":"trocoloco","status":"publish","type":"page","link":"https:\/\/www.renneo-campus-dev.fr\/noemie\/trocoloco\/","title":{"rendered":"Trocoloco"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"318\" class=\"elementor elementor-318\">\n\t\t\t\t<div class=\"elementor-element elementor-element-923b74a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"923b74a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-57edce8 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"57edce8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1386c81 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"1386c81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.renneo-campus-dev.fr\/noemie\/wp-content\/uploads\/2025\/03\/Design-sans-titre-8.png\" class=\"elementor-animation-rotate attachment-large size-large wp-image-204\" alt=\"\" srcset=\"https:\/\/www.renneo-campus-dev.fr\/noemie\/wp-content\/uploads\/2025\/03\/Design-sans-titre-8.png 500w, https:\/\/www.renneo-campus-dev.fr\/noemie\/wp-content\/uploads\/2025\/03\/Design-sans-titre-8-300x300.png 300w, https:\/\/www.renneo-campus-dev.fr\/noemie\/wp-content\/uploads\/2025\/03\/Design-sans-titre-8-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc69502 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"dc69502\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca119c4 elementor-widget elementor-widget-heading\" data-id=\"ca119c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MON EXPERIENCE SUR LE PROJET TROCOLOCO !<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9657960 elementor-widget elementor-widget-text-editor\" data-id=\"9657960\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-pm-slice=\"1 1 []\"><strong>Une application pour favoriser le troc local et responsable<\/strong><\/h5><p>Dans un contexte o\u00f9 la consommation locale et la r\u00e9duction du gaspillage alimentaire deviennent des enjeux majeurs, j\u2019ai particip\u00e9 \u00e0 la cr\u00e9ation de <strong>Trocoloco<\/strong>, une application de troc permettant aux particuliers, fermiers et producteurs locaux d&rsquo;\u00e9changer <strong>fruits, l\u00e9gumes, plants et produits comestibles<\/strong> en toute transparence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5454ac e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"e5454ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;wave-brush&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.5 27.8\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M283.5,9.7c0,0-7.3,4.3-14,4.6c-6.8,0.3-12.6,0-20.9-1.5c-11.3-2-33.1-10.1-44.7-5.7\ts-12.1,4.6-18,7.4c-6.6,3.2-20,9.6-36.6,9.3C131.6,23.5,99.5,7.2,86.3,8c-1.4,0.1-6.6,0.8-10.5,2c-3.8,1.2-9.4,3.8-17,4.7\tc-3.2,0.4-8.3,1.1-14.2,0.9c-1.5-0.1-6.3-0.4-12-1.6c-5.7-1.2-11-3.1-15.8-3.7C6.5,9.2,0,10.8,0,10.8V0h283.5V9.7z 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d=\"M201,10.6c0-0.1-4.4,1.2-6.3,2.2c-1.9,0.9-6.2,3.1-6.1,3.1c0.1,0.1,4.2-1.6,6.3-2.6\tS201,10.7,201,10.6z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M154.5,26.7c-0.1-0.1-4.6,0.3-7.2,0c-7.3-0.7-17-3.2-16.6-2.9c0.4,0.3,13.7,3.1,17,3.3\tC152.6,27.5,154.6,26.8,154.5,26.7z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M41.9,19.3c0,0,1.2-0.3,2.9-0.1c1.7,0.2,5.8,0.9,8.2,0.7c4.2-0.4,7.4-2.7,7-2.6\tc-0.4,0-4.3,2.2-8.6,1.9c-1.8-0.1-5.1-0.5-6.7-0.4S41.9,19.3,41.9,19.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M75.5,12.6c0.2,0.1,2-0.8,4.3-1.1c2.3-0.2,2.1-0.3,2.1-0.5c0-0.1-1.8-0.4-3.4,0\tC76.9,11.5,75.3,12.5,75.5,12.6z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M15.6,13.2c0-0.1,4.3,0,6.7,0.5c2.4,0.5,5,1.9,5,2c0,0.1-2.7-0.8-5.1-1.4\tC19.9,13.7,15.7,13.3,15.6,13.2z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b34323 elementor-widget elementor-widget-heading\" data-id=\"7b34323\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MES PRINCIPALES MISSIONS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52a9a78 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"52a9a78\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;curve-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M615.2,96.7C240.2,97.8,0,18.9,0,0v100h1000V0C1000,19.2,989.8,96,615.2,96.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8f14b6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"d8f14b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9da30f elementor-widget elementor-widget-heading\" data-id=\"d9da30f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. \u00c9tude de march\u00e9 et business model<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12767af elementor-widget elementor-widget-text-editor\" data-id=\"12767af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-spread=\"false\" data-pm-slice=\"3 3 []\"><li><p>Analyse des tendances de consommation locale et des pratiques de troc.<\/p><\/li><li><p>Identification des besoins et attentes des utilisateurs via des enqu\u00eates.<\/p><\/li><li><p>Conception d\u2019un <strong>business model viable<\/strong> int\u00e9grant des options freemium et premium.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a5f47b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7a5f47b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-star\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d948c7e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"d948c7e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a81b704 elementor-widget elementor-widget-image\" data-id=\"a81b704\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.renneo-campus-dev.fr\/noemie\/wp-content\/uploads\/2025\/03\/Design-sans-titre-15.png\" class=\"elementor-animation-rotate attachment-large size-large wp-image-327\" alt=\"\" srcset=\"https:\/\/www.renneo-campus-dev.fr\/noemie\/wp-content\/uploads\/2025\/03\/Design-sans-titre-15.png 500w, https:\/\/www.renneo-campus-dev.fr\/noemie\/wp-content\/uploads\/2025\/03\/Design-sans-titre-15-300x300.png 300w, https:\/\/www.renneo-campus-dev.fr\/noemie\/wp-content\/uploads\/2025\/03\/Design-sans-titre-15-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f7adf2 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"2f7adf2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0ae559e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"0ae559e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8344148 elementor-widget elementor-widget-image\" data-id=\"8344148\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.renneo-campus-dev.fr\/noemie\/wp-content\/uploads\/2025\/03\/Application.png\" class=\"elementor-animation-rotate attachment-large size-large wp-image-331\" alt=\"\" srcset=\"https:\/\/www.renneo-campus-dev.fr\/noemie\/wp-content\/uploads\/2025\/03\/Application.png 500w, https:\/\/www.renneo-campus-dev.fr\/noemie\/wp-content\/uploads\/2025\/03\/Application-300x300.png 300w, https:\/\/www.renneo-campus-dev.fr\/noemie\/wp-content\/uploads\/2025\/03\/Application-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2c4ac7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"b2c4ac7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1250a36 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1250a36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6740c8 elementor-widget elementor-widget-heading\" data-id=\"e6740c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Conception de l'application et UX\/UI design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c896f7 elementor-widget elementor-widget-text-editor\" data-id=\"2c896f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-spread=\"false\" data-pm-slice=\"3 3 []\"><li><p>R\u00e9alisation d\u2019une <strong>maquette interactive sur Adobe XD<\/strong> respectant une charte graphique coh\u00e9rente.<\/p><\/li><li><p>Conception d\u2019une interface intuitive pour faciliter la navigation des utilisateurs.<\/p><\/li><li><p>Int\u00e9gration d\u2019un syst\u00e8me de <strong>g\u00e9olocalisation<\/strong> pour faciliter les \u00e9changes de proximit\u00e9.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b136e64 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"b136e64\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;curve-asymmetrical&quot;,&quot;shape_divider_bottom&quot;:&quot;split&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,0c0,0,0,6,0,6.7c0,18,240.2,93.6,615.2,92.6C989.8,98.5,1000,25,1000,6.7c0-0.7,0-6.7,0-6.7H0z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 20\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M519.8,0.2c-11,0-19.8,8.5-19.8,19c0-10.4-8.8-19-19.8-19L0,0v20h1000V0.2H519.8z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b105205 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"b105205\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed1901d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ed1901d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1733044 elementor-widget elementor-widget-heading\" data-id=\"1733044\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Strat\u00e9gie de communication et lancement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40cde37 elementor-widget elementor-widget-text-editor\" data-id=\"40cde37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-spread=\"false\" data-pm-slice=\"3 3 []\"><li><p>D\u00e9finition du <strong>positionnement de la marque<\/strong> et cr\u00e9ation du branding.<\/p><\/li><li><p>Strat\u00e9gie digitale pour accro\u00eetre la notori\u00e9t\u00e9 de l\u2019application avant son lancement.<\/p><\/li><li><p>Conception d\u2019une <strong>campagne r\u00e9seaux sociaux<\/strong> et de supports marketing pour attirer les premiers utilisateurs.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1502ef e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"e1502ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3511c1 elementor-widget elementor-widget-image\" data-id=\"c3511c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.bretagne-cotedegranitrose.com\/app\/uploads\/lannion-tourisme\/2024\/11\/Dossier-de-Presse-CGR-2025.pdf\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.renneo-campus-dev.fr\/noemie\/wp-content\/uploads\/2025\/03\/Application-1.png\" class=\"elementor-animation-rotate attachment-full size-full wp-image-335\" alt=\"\" srcset=\"https:\/\/www.renneo-campus-dev.fr\/noemie\/wp-content\/uploads\/2025\/03\/Application-1.png 500w, https:\/\/www.renneo-campus-dev.fr\/noemie\/wp-content\/uploads\/2025\/03\/Application-1-300x300.png 300w, https:\/\/www.renneo-campus-dev.fr\/noemie\/wp-content\/uploads\/2025\/03\/Application-1-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8174624 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"8174624\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afe979f elementor-widget elementor-widget-heading\" data-id=\"afe979f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">COMP\u00c9TENCES ACQUISES ET RENFORC\u00c9ES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-463cb68 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"463cb68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6df6e65 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"6df6e65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec7da52 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"ec7da52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d803370 elementor-widget elementor-widget-text-editor\" data-id=\"d803370\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">\u2705 <strong>\u00c9tude de march\u00e9 et analyse des tendances<\/strong> : Compr\u00e9hension des besoins des consommateurs et validation d\u2019un concept.<br \/>\u2705 <strong>Conception UX\/UI<\/strong> : R\u00e9alisation d\u2019une maquette optimis\u00e9e pour une exp\u00e9rience utilisateur fluide.<br \/>\u2705 <strong>Branding et positionnement de marque<\/strong> : Cr\u00e9ation d\u2019une identit\u00e9 forte et impactante.<br \/>\u2705 <strong>Strat\u00e9gie de communication digitale<\/strong> : Mise en place d\u2019un plan de lancement pour engager une communaut\u00e9.<br \/>\u2705 <strong>Gestion de projet digital<\/strong> : Coordination de diff\u00e9rentes comp\u00e9tences pour d\u00e9velopper une solution innovante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4b7687 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"a4b7687\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2213d7d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"2213d7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;wave-brush&quot;,&quot;shape_divider_bottom&quot;:&quot;curve-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.5 27.8\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M283.5,9.7c0,0-7.3,4.3-14,4.6c-6.8,0.3-12.6,0-20.9-1.5c-11.3-2-33.1-10.1-44.7-5.7\ts-12.1,4.6-18,7.4c-6.6,3.2-20,9.6-36.6,9.3C131.6,23.5,99.5,7.2,86.3,8c-1.4,0.1-6.6,0.8-10.5,2c-3.8,1.2-9.4,3.8-17,4.7\tc-3.2,0.4-8.3,1.1-14.2,0.9c-1.5-0.1-6.3-0.4-12-1.6c-5.7-1.2-11-3.1-15.8-3.7C6.5,9.2,0,10.8,0,10.8V0h283.5V9.7z M260.8,11.3\tc-0.7-1-2-0.4-4.3-0.4c-2.3,0-6.1-1.2-5.8-1.1c0.3,0.1,3.1,1.5,6,1.9C259.7,12.2,261.4,12.3,260.8,11.3z 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0z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-634d788 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"634d788\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"489\" src=\"https:\/\/www.renneo-campus-dev.fr\/noemie\/wp-content\/uploads\/2025\/03\/notebook-1850613_1280-1024x626.jpg\" class=\"elementor-animation-rotate attachment-large size-large wp-image-267\" alt=\"\" srcset=\"https:\/\/www.renneo-campus-dev.fr\/noemie\/wp-content\/uploads\/2025\/03\/notebook-1850613_1280-1024x626.jpg 1024w, https:\/\/www.renneo-campus-dev.fr\/noemie\/wp-content\/uploads\/2025\/03\/notebook-1850613_1280-300x183.jpg 300w, https:\/\/www.renneo-campus-dev.fr\/noemie\/wp-content\/uploads\/2025\/03\/notebook-1850613_1280-768x469.jpg 768w, https:\/\/www.renneo-campus-dev.fr\/noemie\/wp-content\/uploads\/2025\/03\/notebook-1850613_1280.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dc90f7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"7dc90f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1dac3e4 elementor-widget elementor-widget-heading\" data-id=\"1dac3e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CE QUE JE PEUX APPORTER GR\u00c2CE  A CETTE EXPERIENCE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90cf89e elementor-widget elementor-widget-text-editor\" data-id=\"90cf89e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Cette exp\u00e9rience sur <strong>Trocoloco<\/strong> m\u2019a permis de d\u00e9velopper une expertise en <strong>conception d\u2019application, UX\/UI et communication digitale<\/strong>. Aujourd\u2019hui, je peux accompagner une entreprise dans :<\/p><ul data-spread=\"false\"><li><p>L\u2019<strong>\u00e9laboration d\u2019un projet digital<\/strong>, de l\u2019\u00e9tude de march\u00e9 \u00e0 la mise en ligne.<\/p><\/li><li><p>La cr\u00e9ation d\u2019une <strong>identit\u00e9 de marque percutante et engageante<\/strong>.<\/p><\/li><li><p>La conception d\u2019une <strong>strat\u00e9gie digitale et sociale m\u00e9dias<\/strong> pour un lancement r\u00e9ussi.<\/p><\/li><li><p>L\u2019optimisation de l\u2019<strong>exp\u00e9rience utilisateur<\/strong> sur une plateforme digitale.<\/p><\/li><\/ul><p>Vous souhaitez d\u00e9velopper une application ou booster votre strat\u00e9gie digitale ? <strong>Contactez-moi pour en discuter !<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>MON EXPERIENCE SUR LE PROJET TROCOLOCO ! Une application pour favoriser le troc local et responsable Dans un contexte o\u00f9 la consommation locale et la r\u00e9duction du gaspillage alimentaire deviennent des enjeux majeurs, j\u2019ai particip\u00e9 \u00e0 la cr\u00e9ation de Trocoloco, une application de troc permettant aux particuliers, fermiers et producteurs locaux d&rsquo;\u00e9changer fruits, l\u00e9gumes, plants et produits comestibles en toute transparence. MES PRINCIPALES MISSIONS 1. \u00c9tude de march\u00e9 et business model Analyse des tendances de consommation locale et des pratiques de troc. Identification des besoins et attentes des utilisateurs via des enqu\u00eates. Conception d\u2019un business model viable int\u00e9grant des options freemium et premium. 2. Conception de l&rsquo;application et UX\/UI design R\u00e9alisation d\u2019une maquette interactive sur Adobe XD respectant une charte graphique coh\u00e9rente. Conception d\u2019une interface intuitive pour faciliter la navigation des utilisateurs. Int\u00e9gration d\u2019un syst\u00e8me de g\u00e9olocalisation pour faciliter les \u00e9changes de proximit\u00e9. 3. Strat\u00e9gie de communication et lancement D\u00e9finition du positionnement de la marque et cr\u00e9ation du branding. Strat\u00e9gie digitale pour accro\u00eetre la notori\u00e9t\u00e9 de l\u2019application avant son lancement. Conception d\u2019une campagne r\u00e9seaux sociaux et de supports marketing pour attirer les premiers utilisateurs. COMP\u00c9TENCES ACQUISES ET RENFORC\u00c9ES \u2705 \u00c9tude de march\u00e9 et analyse des tendances : Compr\u00e9hension des besoins des consommateurs et validation d\u2019un concept.\u2705 Conception UX\/UI : R\u00e9alisation d\u2019une maquette optimis\u00e9e pour une exp\u00e9rience utilisateur fluide.\u2705 Branding et positionnement de marque : Cr\u00e9ation d\u2019une identit\u00e9 forte et impactante.\u2705 Strat\u00e9gie de communication digitale : Mise en place d\u2019un plan de lancement pour engager une communaut\u00e9.\u2705 Gestion de projet digital : Coordination de diff\u00e9rentes comp\u00e9tences pour d\u00e9velopper une solution innovante. CE QUE JE PEUX APPORTER GR\u00c2CE A CETTE EXPERIENCE Cette exp\u00e9rience sur Trocoloco m\u2019a permis de d\u00e9velopper une expertise en conception d\u2019application, UX\/UI et communication digitale. Aujourd\u2019hui, je peux accompagner une entreprise dans : L\u2019\u00e9laboration d\u2019un projet digital, de l\u2019\u00e9tude de march\u00e9 \u00e0 la mise en ligne. La cr\u00e9ation d\u2019une identit\u00e9 de marque percutante et engageante. La conception d\u2019une strat\u00e9gie digitale et sociale m\u00e9dias pour un lancement r\u00e9ussi. L\u2019optimisation de l\u2019exp\u00e9rience utilisateur sur une plateforme digitale. Vous souhaitez d\u00e9velopper une application ou booster votre strat\u00e9gie digitale ? Contactez-moi pour en discuter !<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","footnotes":""},"class_list":["post-318","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trocoloco -<\/title>\n<meta name=\"description\" content=\"Strat\u00e9gie digitale, r\u00e9seaux sociaux, PAO : mon exp\u00e9rience en communication \u00e0 l\u2019Office de Tourisme Bretagne C\u00f4te de Granit Rose\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.renneo-campus-dev.fr\/noemie\/trocoloco\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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